is President of ForStrategy Consulting and also the Owner/ Builder of the Green Idea House. The Green Idea House is the cornerstone case study for Southern California Edison's net zero energy program that also won LA County's Green Leadership Award for 2012. Innovative yet affordable technologies transformed the house from an average single family coastal Los Angeles home to one that is net zero energy and zero carbon in operation. That is, it harvests more energy than it uses, exclusively with renewable energy. The Green Idea House is also responsive to the environment in terms of water, waste and toxicity. Robert is a graduate of the Wharton School of Business and will describe what he learned designing and building the Green Idea House and how those same concepts can be implemented to make construction and remodel projects more effective from an economic and environmental perspective.